Currently Australians want to travel, but fear sudden border closures that can ruin a holiday. Therefore SLIK worked with Qantas to design a socially-led campaign that revolved around a few competitions that made Australians feel excited to travel with Qantas again, understand that Qantas is flying to over 60 destinations around Australia (interstate and intrastate) and make audiences choose to fly with Qantas over another airline due to Qantas' superior customer experience.
I worked closely with SLIK's copywriter to concept and visualise a range of ideas that utilise social media as a platform to create engaging interactive experiences.
