The Drop is a music festival that runs concurrently with World Surf League in Australia. In 2020, they will expand internationally, holding festivals alongside surf events in Japan and Brazil. To coincide with this growth, The Drop wanted to expand their business objectives, increase their digital presence and evolve to be more than just a music festival. They needed a master brand that would seamlessly align with their value pillars and establish them as the go-to culture hub for all things music, surf, art and environment. I worked closely with the senior designer at SLIK to assist in concepting the brand identity as well as working on the brand guidelines.
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